While it’s true that the current environment isn’t what I wish it was, I see a lot of unique opportunities that wouldn’t be here if the situation were “better”.  As many companies scale back or eliminate their marketing budgets during this lean period, the organizations who choose to invest dollars towards growing their business are getting more for their money: their message is competing with fewer competitors, and marketing firms are doing all they can to increase revenue as well, by offering attractive pricing and enhanced services.

In short, NOW is the time - more than ever before - to ramp up marketing efforts to attract more business and increase your market share.  Your marketing dollars may never be more powerful than they are right now.