Organization Background

St. Paul’s Evangelical Lutheran Church has been a part of Stevensville, Michigan for more than 110 years.  Founded in 1899, St. Paul’s Lutheran Church and School has served the families of Stevensville with God’s saving Word growing to include 1300 souls under its care.

Christian education has always been a priority for the members of St. Paul’s and remains so to this day within their excellent kindergarten, pre and elementary schools.

Challenge

The leadership at St. Paul’s realized, without a doubt, that they lacked a cohesive marketing strategy.  They needed a new logo, look and marketing vision for all of their print publications and signage.  They also knew that their current Internet presence was old, outdated, and lacked the functionality it desired.  Being outreach minded, they knew that they had to have a cutting-edge web site that would portray them effectively, yet were confined to the typical nonprofit budget that so many churches find themselves in.

Results

Ostrander Consulting worked with the leadership of the church to define its marketing goals and objectives.  Our creative team listened to the wants and needs, and developed a new logo, letterhead, postcards, brochures, and an entire new web site.  The response from both inside and outside the organization was extremely positive, and they now have the increased functionality they wanted to help serve their members more effectively.

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